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Fly fisherman wearing a GunfightersINC Kenai chest holster

Revitalizing sales for an industry innovator

Founded by a US Army Veteran in 2010, GunfightersINC specializes in top-quality Kydex holsters, focusing on comfort, durability, and a sleek design. This veteran-owned company makes every holster by hand in North Idaho, using advanced technology to ensure each one fits perfectly. They’re committed to using materials made in the USA and stand by their work with a lifetime guarantee. GunfightersINC is all about simple, effective designs, backed by excellent customer service.

The Challenge

Modernizing for Efficiency and User Experience

GunfightersINC’s outdated website struggled with several issues. It was hard to navigate, especially on mobile devices, and updating product listings was a cumbersome process. Customers also found it difficult to visualize custom holster options, like shell colors and patterns. The site faced security vulnerabilities and lacked proper search engine optimization (SEO), making it hard for potential customers to find them online. The owner wanted a departure from the traditional “firearm” website aesthetic, envisioning a clean, user-friendly platform that matched the innovation of their holsters.

Image showing screenshots and results from the GunfightersINC custom dealer portal development project. The image show the Dealer Portal in a tablet view.

A Digital Revolution for GunfightersINC

eCommerce Website

Modern Design and Mobile Optimization

We introduced a modern, clean user experience (UX) and interface (UI) that shines on all devices. By leveraging WordPress and WooCommerce, we crafted a site that’s mobile-friendly and easy to navigate and update.

Custom Holster Builder

A standout feature is the custom holster builder. This tool simplifies creating a custom holster with thousands of potential combinations, making it easy for customers to see and choose the right options for their needs.

A standout feature is the custom holster builder. This tool simplifies creating a custom holster with thousands of potential combinations, making it easy for customers to see and choose the right options for their needs.

Image showing screenshots and results from the GunfightersINC custom website development project. The image show the website in a laptop computer, a mobile view of the website, along with a tablet view of the website.

UX & SEO

Simple Firearm Browsing & SEO Optimization

Customers can easily browse by their desired firearm to be guided to the right holster for them. Considering GunfightersINC’s extensive collection of firearms and variations, we created a system that handles over 2,500 variations, drastically improving the user experience and searchability.

We developed a custom AI-enhanced tool for Gunfighters that simplifies adding and managing all the various firearm combinations.

The new site is fully optimized for search engines (SEO), ensuring GunfightersINC stands out in search results. This was a significant improvement, making the brand more visible and accessible to potential customers.

 

Image showing screenshots and results from the GunfightersINC custom eCommerce website development project. The image show the website in a laptop computer, a mobile view of the website, along with a tablet view of the website.

Custom Software

Improved Operational Efficiency

We developed custom software applications to streamline operations. These tools manage the holster assembly line and update customers on the progress of their custom orders, enhancing overall customer satisfaction.

The new software provides real-time order status to customers and to the company without any slowdown on the production line.

Image showing screenshots and results from the GunfightersINC custom software development project.

Results

Big Impact

The overhaul led to a more than 40% increase in sales following the launch. GunfightersINC has seen continuous growth and expansion every quarter, benefiting from improved operational efficiency and customer interaction.

This holistic approach solved the initial challenges and set a new standard for how GunfightersINC interacts with its customers and manages its operations, ensuring a future-proof platform for growth and innovation.

Image showing screengrabs and results from the GunfightersINC custom software development project. The images show the website, Podcast, and customer gallery from their website.
Technology

We crafted a complete digital presence using WordPress and WooCommerce as the base platforms for the entire GunfightersINC ecosystem. The technology stack included JS, PHP, and MySQL, some of our favorites. The solution integrates third-party tools and vendors like MailChimp, ShipStation, InFlow Inventory Software, Stripe, ConnectPOS, Amazon, and others.

01

WooCommerce

Integrated with WooCommerce for seamless online transactions.

02

SEO Optimized

Site-wide SEO optimization to drive traffic and increase sales conversions.

03

Responsive Website

Ensures a great shopping experience on every screen.

04

Clean Design

Minimal, simple aesthetics to enhance user engagement.

05

ADA Compliant

Designed for accessibility, meeting Americans with Disabilities Act (ADA) standards.

06

Real Time Order Status

Customer receives real time custom holster order status and details.