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Exterior rendering of a custom home plan by Pathway Builders

Custom home builders website & brand launch

Pathway Builders is a new home construction company based in Boise that serves the Southwest Idaho region. As a custom “On Your Land” builder, they focus on turning the dreams of their community into reality by creating personalized homes. Founded on a deep passion for positively impacting the lives of their clients, Pathway Builders is dedicated to crafting homes that not only meet the unique needs of each family but also renew their hopes and bring their visions to life.

The Challenge

Establishing a Digital Foundation for a New Company

Pathway Builders, newly established in the competitive Treasure Valley market, aimed to position themselves as a top On Your Land Builder. They required a robust digital platform that would not only facilitate easy exploration of home plans and learning about the building process but also scale and evolve as the company grows. This strategic online presence was essential to securing their reputation as a trusted home builder.

An exterior home plan rendering, and a photo of a custom kitchen together.

Constructing a Digital Presence for Pathway Builders

Custom Website

Modern, Clean UX/UI

To transform Pathway Builders’ vision into reality, dwellTEK devised a digital strategy that established its online presence and aligned perfectly with its brand ethos and growth goals.

User-Centric Design

We created a website with a contemporary look and an easy-to-use interface, ensuring it reflects Pathway Builders’ commitment to quality and simplicity. The site is designed to guide visitors smoothly through home plans, making the browsing experience enjoyable and efficient.

Recognizing the importance of mobile accessibility, the website was optimized for seamless performance on all devices, ensuring a consistent and engaging user experience regardless of how customers access it.

A tablet and iPhone with the Pathway Builders website showing in them. These two images are on top of a faded out home plan rendering in the background.

Custom Software

Real-Time Price Quotes

Innovative Tools for Engagement

The custom Price Quote tool is a standout feature of the new website. This innovative tool allows prospective customers to tailor their chosen floor plans to their preferences and receive real-time pricing. This transparency and customization have elevated customer satisfaction and significantly boosted lead generation for Pathway Builders.

Laptop, tablet, and mobile view examples of the client's website, shown on top of a modern looking kitchen.

Partnerships

SEO Expertise

Understanding the importance of being found online, we partnered with a leading SEO firm to manage Pathway Builders’ search engine optimization. This collaboration ensures the website ranks well in search results, driving traffic and increasing visibility in the Treasure Valley region and beyond. dwellTEK’s belief in the power of partnerships shines here, with each party bringing their best to the table for the ultimate benefit of Pathway Builders.

Graphic with laptop screen in the background, with three screenshots over the graphic showing analytical charts and graphs.

Results

Through these tailored solutions, Pathway Builders now boasts a digital presence that serves as a solid foundation for its business, enhancing its ability to connect with customers and expand its reach as it grows.

Two vertical screenshots showing the Pathway Builders custom website design and development project.
Technology

We harnessed the power of WordPress to construct a robust and flexible website tailored to their specific needs. With responsive design at its core, the site delivers a flawless user experience across all devices, ensuring that every potential client enjoys optimal viewing. To further boost their online presence, we partnered with a leading SEO firm, enhancing the site’s visibility and searchability. We designed and built a custom Price Quote Tool, enabling instant, tailored estimates, which streamlines the client interaction process and boosts engagement. This combination of advanced technology and strategic partnerships has positioned Pathway Builders as a leader in the home construction industry.

01

Responsive Design

Responsive design ensures optimal viewing on any device, enhancing user experience.

02

Custom Price Quote

Incorporates a custom Price Quote Tool for immediate, personalized service quotes.

03

WordPress

Built on WordPress for robust functionality and easy content updates.

04

SEO Optimized

SEO optimized to increase visibility and attract more targeted traffic.